Stop paying $2,000 a month for enterprise BI tools like Tableau. Here is the exact architecture to build a real-time agency operations dashboard using Make.com, Supabase, and Retool.
If you cannot see your agency's cash flow, client health, and project bottlenecks on a single screen, you do not have operations . You have organized chaos.
The Dashboard Architecture
You do not need a data engineering team to build a real-time dashboard. You need an autonomous system that extracts data from your silos (Stripe, HubSpot, Toggl) and centralizes it.
1. The Data Warehouse (Supabase)
Do not use Airtable as a primary database for a dashboard; it will hit API limits. Use Supabase (PostgreSQL). It is free to start and scales infinitely.
2. The ETL Pipeline (Make.com)
Build webhooks in Make.com that catch Stripe `charge.succeeded` events and HubSpot `deal.won` events. Use the Make.com PostgreSQL module to execute raw SQL `INSERT` statements into your Supabase tables.
INSERT INTO agency_revenue (client_id, amount, mrr_impact, created_at)
VALUES ({{1.client_id}}, {{1.amount}}, TRUE, NOW())
ON CONFLICT (client_id) DO UPDATE SET amount = agency_revenue.amount + EXCLUDED.amount;3. The Frontend (Retool)
Connect Retool directly to your Supabase PostgreSQL database. You can build drag-and-drop charts that query your live data with zero latency. Total infrastructure cost: $50/month.
Want the exact database schema? Download the Blueprint or AI Workflow Repair Intake.